What does a domino lineup of nearly 13,000 cereal boxes have to do with fighting hunger and smashing a Guinness World Record?
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Move for Hunger, a non-profit philanthropic based in New
Jersey, received truckloads of boxed dry cereal, donated by Kellogg’s and
Kroger. The collection included a variety of Kellogg’s cereals. Hellman’s and
the Lineage Foundation for Good added sponsorship assistance.
Plus, the United Dairy Industry of Michigan offered to kick in a gallon of milk for every cereal box donated for the project.
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The cereal boxes were assembled in a domino-like lineup in the Henry Ford Detroit Pistons Performance Center. Kellogg’s Tony the Tiger toppled the first box, and the rest simply followed in progression.
Video footage of the event was posted on the Move For Hunger Facebook page.
As it turned out, the record-breaking lineup included 12,952 cereal boxes, smashing the previous record of 6,391 and providing close to half a million meals to folks in need via food banks in local Michigan communities.
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We think that’s grea-a-a-at!
Image/s: Screenshots from promo
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